Lethargic Mind: How Perceived Fat Consumption Affects Mind’S Agility

We propose that there is a connection in consumers’ minds between physical and cognitive sluggishness. Ingesting fat translates into a feeling of mental sluggishness that impairs one’s ability to perform various cognitive tasks.


Anastasiya Pocheptsova and Aparna Labroo (2011) ,"Lethargic Mind: How Perceived Fat Consumption Affects Mind’S Agility", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 240.


Anastasiya Pocheptsova, University of Maryland, USA
Aparna Labroo, University of Toronto, Canada


NA - Advances in Consumer Research Volume 39 | 2011

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