Does a Heavy Heart Create a Heavy Body? the Connection Between Conceptual, Physical and Emotional Heaviness

Heaviness as a concept has meanings in the domains of weight (physical heaviness), state of mind (emotional heaviness), and, more generally, as a property of concepts. In this research, we investigate the interrelationship between these different concepts. In a series of studies, we find that a) conceptual heaviness induces a sense of physical heaviness, and b) emotional heaviness induces physical heaviness and vice-versa.



Citation:

Xue Zheng, Jayanth Narayan, and Dilip Soman (2011) ,"Does a Heavy Heart Create a Heavy Body? the Connection Between Conceptual, Physical and Emotional Heaviness", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 239-240.

Authors

Xue Zheng, National University of Singapore, Singapore
Jayanth Narayan, National University of Singapore, Singapore
Dilip Soman, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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