“I Couldn’T Help It”: the Role of Perceived Personal Control and Social Norms in Unethical Consumer Behavior

This investigation examines the interactive effects of consumers’ perceived personal control and social norms on (un)ethical behavior. We find that impaired consumer control increases unethical behavior (but not morally-neutral behavior) – but only when it is supported by immoral, rather than moral or no social norms.



Citation:

Jennifer Jordan and Bob Fennis (2011) ,"“I Couldn’T Help It”: the Role of Perceived Personal Control and Social Norms in Unethical Consumer Behavior", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 231-232.

Authors

Jennifer Jordan, University of Groningen, The Netherlands
Bob Fennis, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor

Eva C Buechel, University of Southern California, USA
Carey K. Morewedge, Boston University, USA
Jiao Zhang, University of Oregon, USA

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.