I Can Feel It!: Haptic Sensations on Prosocial Behaviors
This research examines how a smooth versus rough haptic input affects people’s prosocial behaviors. We propose that the haptic roughness versus smoothness leads to greater willingness to help. However, the effect of haptic cues only exists in the absence of representation-based or trait level empathic concerns.
Chen Wang and Rui (Juliet) Zhu (2011) ,"I Can Feel It!: Haptic Sensations on Prosocial Behaviors", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 227-228.
Chen Wang, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 39 | 2011
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway
Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA