Survival Mindset and Food Choices
Four studies explore how the concept of survival unconsciously influences people‘s food choices. Results show that the survival mindset activates a sense of resource scarcity, which consequently biases people’s preferences towards compensating with more filling and higher-calorie foods. Additional evidence reverses the survival mindset towards healthier food choices.
Juliano Laran, Anthony Salerno, and Shweta Oza (2011) ,"Survival Mindset and Food Choices", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 207-208.
Juliano Laran, University of Miami, USA
Anthony Salerno, University of Miami, USA
Shweta Oza, University of Miami, USA
NA - Advances in Consumer Research Volume 39 | 2011
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid