Survival Mindset and Food Choices

Four studies explore how the concept of survival unconsciously influences people‘s food choices. Results show that the survival mindset activates a sense of resource scarcity, which consequently biases people’s preferences towards compensating with more filling and higher-calorie foods. Additional evidence reverses the survival mindset towards healthier food choices.



Citation:

Juliano Laran, Anthony Salerno, and Shweta Oza (2011) ,"Survival Mindset and Food Choices", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 207-208.

Authors

Juliano Laran, University of Miami, USA
Anthony Salerno, University of Miami, USA
Shweta Oza, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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