Live to Or Die By: Framing Effects on Life Expectations and Life Annuity Choice

Three large-scale studies demonstrate that subjective life expectancy can be a constructed response that will reflect seemingly irrelevant task factors (question framings) and valid self-knowledge. The framing effect was partially mediated by positive thoughts of being alive at a certain age. Life expectancy and framing influenced preferences towards annuitization.


Namika Sagara, John Payne, Suzanne Shu, Kirstin Appelt, and Eric Johnson (2011) ,"Live to Or Die By: Framing Effects on Life Expectations and Life Annuity Choice", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 210-211.


Namika Sagara, Duke University, USA
John Payne, Duke University, USA
Suzanne Shu, UCLA, USA
Kirstin Appelt, Columbia University, USA
Eric Johnson, Columbia University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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