Making the Future Self More Vivid to Increase Retirement Saving

We examine how a weak connection to the future self can lead to a focus on spending in the present rather than saving for retirement. We demonstrate that when people feel more connected to a vividly imagined future self, they are more motivated to save money in a long-term domain.


Hal Ersner-Hershfield and Dan Goldstein (2011) ,"Making the Future Self More Vivid to Increase Retirement Saving", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 209-210.


Hal Ersner-Hershfield, Northwestern University, USA
Dan Goldstein, Yahoo! Research and London Business School, UK


NA - Advances in Consumer Research Volume 39 | 2011

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