Talisman Insurance: Does Insurance Coverage Help You Avoid Tempting Fate?

The feeling that one is “tempting fate” is a common one, and this type of magical thinking could also extend to consumer decisions about insurance. Three studies are presented in which it is shown that individuals estimate a lower probability of a prized possession breaking when it is insured.



Citation:

Eric Dolansky, Robert Schindler, and Grant Adams (2011) ,"Talisman Insurance: Does Insurance Coverage Help You Avoid Tempting Fate?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 601-602.

Authors

Eric Dolansky, Brock University, Canada
Robert Schindler, Rutgers University, USA
Grant Adams



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Featured

Ritual Scholarship in Marketing: Past, Present and Future

Cele Otnes, University of Illinois at Urbana-Champaign, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Robert Arias, University of Illinois at Urbana-Champaign, USA
Arun Sreekumar, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness

Linda Hagen, University of Southern California, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.