Washing Away Your Luck: Physical Cleansing Affects Risk-Taking Behavior

Participants who recalled or experienced an episode of good luck were less willing to take risks after having washed their hands. In contrast, participants who recalled or experienced an episode of bad luck were more willing to take risks after having washed their hands. Therefore, physical cleansing not only removes undesirable traces of the past but also desirable ones.



Citation:

Alison Jing Xu, Rami Zwick, and Norbert Schwarz (2011) ,"Washing Away Your Luck: Physical Cleansing Affects Risk-Taking Behavior", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 192-193.

Authors

Alison Jing Xu, University of Toronto, Canada
Rami Zwick, UC Riverside, USA
Norbert Schwarz, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

Read More

Featured

Q2. Why do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos

Teresa Trevino, Universidad de Monterrey
Mariela Coronel, UDEM
Valeria Martínez, UDEM
Ivanna Martínez, UDEM
Daniela Kuri, UDEM

Read More

Featured

E8. Perceptions of Out-Group Members: The Effects of Language Abstraction

Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.