Eat Sweet, See Deceit: Does Gustatory Sweetness Underlie Affective Experience From Smile Perception?
Gustatory sweetness might constitute at least part of the affective experience in response to others’ smiles. Two studies showed that people who ingested sweet foods (versus not) were more likely to judge others genuine (but not fake) smiles as fake. Consuming sweet foods satiated a person of sweetness, and consequently raised the threshold for what was considered sweet.
Haotian Zhou and Aparna Labroo (2011) ,"Eat Sweet, See Deceit: Does Gustatory Sweetness Underlie Affective Experience From Smile Perception?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 191-192.
Haotian Zhou, University of Chicago, USA
Aparna Labroo, University of Toronto, Canada
NA - Advances in Consumer Research Volume 39 | 2011
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry
Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France