When Do (And Don't) Normative Appeals Best Influence Consumer Conservation Behaviors?
This research explored how normative appeals can be used to effectively to encourage consumers to engage in relatively unfamiliar conservation behaviors. Across one field study and two laboratory studies, we show that the effectiveness of the type of normative appeal depended on whether an individual- versus collective-level mindset was activated.
Katherine White and Bonnie Simpson (2011) ,"When Do (And Don't) Normative Appeals Best Influence Consumer Conservation Behaviors?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 583-584.
Katherine White, University of Calgary, Canada
Bonnie Simpson, University of Calgary, Canada
NA - Advances in Consumer Research Volume 39 | 2011
How Regional Diasporic Consumer Experiences Produce Transnational Imaginary
Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth
Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada