In Defaults We Trust

Research suggests that people can perceive defaults as implicit recommendations. Seen this way, trust may matter: People may opt out of defaults if they do not trust the defaults’ source. Two experiments show that people are less likely to accept – and can even reject – defaults when trust is low.


Michael J. Liersch and Craig R. M. McKenzie (2011) ,"In Defaults We Trust", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 182-183.


Michael J. Liersch, New York University, USA
Craig R. M. McKenzie, UC San Diego, USA


NA - Advances in Consumer Research Volume 39 | 2011

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