Childlike Anthropomorphic Characteristics in Products
This paper focuses on childlike anthropomorphic characteristics in products. The results suggest that childlike anthropomorphic characteristics comprise four dimensions: sweetness, simplicity, sympathy, and smallness, which positively influence product evaluations and willingness to attach to a product. Unexpectedly, men perceived anthropomorphic characteristics as more sympathetic than women did.
Katarina Hellen and Maria Sääksjärvi (2011) ,"Childlike Anthropomorphic Characteristics in Products", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 569-570.
Katarina Hellen, University of Vaasa, Finland
Maria Sääksjärvi, Delft University of Technology, The Netherlands
NA - Advances in Consumer Research Volume 39 | 2011
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton
J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology