The “Cellph”-Ish Effects of “Self”-Phone Usage

The authors show that the use of mobile phones results in more selfish behavior; specifically, consumers display lower pro-social behavioral intentions and place greater value on their time. Further, they compare mobile phone use with other instant gratification experiences (i.e., toys and Facebook) to highlight the unique influence of mobile phone use.


Anastasiya Pocheptsova, Rosellina Ferraro, and Ajay Abraham (2011) ,"The “Cellph”-Ish Effects of “Self”-Phone Usage ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 160-161.


Anastasiya Pocheptsova, University of Maryland, USA
Rosellina Ferraro, University of Maryland, USA
Ajay Abraham, University of Maryland, USA


NA - Advances in Consumer Research Volume 39 | 2011

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