Frenemies Like These: How Expectations of the Trustworthiness of Advice From Social Network Ties Impact Decision-Making

Using experiments, we examine consumers’ decision-making behavior in response to negative feedback from various social network ties. Strong ties and strangers, expected to be more helpful because they are benevolent, actually hinder decision making relative to weak ties. We argue that feedback from weak ties provides social capital information.



Citation:

Renee R. Gosline, Jeff K. Lee, and Breagin K. Riley (2011) ,"Frenemies Like These: How Expectations of the Trustworthiness of Advice From Social Network Ties Impact Decision-Making", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 151-152.

Authors

Renee R. Gosline, MIT, USA
Jeff K. Lee, Harvard Business School, USA
Breagin K. Riley, Syracuse University, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.