On the Question of Altruism Vs. Self-Interest in Ethical Consumption, and on Why This Question Might Not Really Matter

We suggest that questions of whether ethical consumption is driven by “true altruism” or “self-interest” are ill-posed, since such questions are based on the assumption of a separated self. Instead, we suggest that an alternative view of an interconnected self can advance our understanding of ethical consumerism.



Citation:

Joachim Scholz and Jay M. Handelman (2011) ,"On the Question of Altruism Vs. Self-Interest in Ethical Consumption, and on Why This Question Might Not Really Matter", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 809.

Authors

Joachim Scholz, Queen’s University, Canada
Jay M. Handelman, Queen’s University, Canada



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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