Connected Consumers: the Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty

With their potential to bring consumers together surrounding a shared interest, live events reveal latent consumption communities. Survey results of a music festival show that a positive socio-emotional experience and a temporal sense of community while attending the event are strong predictors of repatronage and are more explanatory than traditional measures such as overall satisfaction.



Citation:

Steffen Jahn, Jan Drengner, Hansjoerg Gaus, and T. Bettina Cornwell (2011) ,"Connected Consumers: the Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 556-558.

Authors

Steffen Jahn, Chemnitz University of Technology, Germany
Jan Drengner, Chemnitz University of Technology, Germany
Hansjoerg Gaus, Saarland University, Germany
T. Bettina Cornwell, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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