When Would Extroversion in Me Come Out?: Personality Paradox in Different Contexts

The belief that personality is consistent across situations is challenged. We propose that people who are generally introvert possess the latent extroversion which can be activated with the right situation. The offline/ online sites of study are selected to explore the personality contrast, employing both ethnography and netnography.



Citation:

Alisara Charinsarn and Kritsadarat Wattanasuwan (2011) ,"When Would Extroversion in Me Come Out?: Personality Paradox in Different Contexts ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 805-806.

Authors

Alisara Charinsarn, JDBA Program, Thammasat University, Thailand
Kritsadarat Wattanasuwan, Thammasat University, Thailand



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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