The Nonanalytic Influence of Memory on Product Placement Consequences
In these studies, fluency-based perceptual processing was found to nonanalytically influenced participants’ brand choice ratings after viewing brands during a product placement. Despite manipulating engagement and the activation of persuasion knowledge, which altered the deliberate assessment of the brand, brand choice ratings were guided by the nonanalytic influence of memory.
Tamara Ansons and Jason Leboe (2011) ,"The Nonanalytic Influence of Memory on Product Placement Consequences", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 547-548.
Tamara Ansons, University of Michigan, USA
Jason Leboe, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 39 | 2011
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada
Show Me More! Powerlessness Drives Variety Seeking
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
Wided Batat, American University Beirut