The Nonanalytic Influence of Memory on Product Placement Consequences

In these studies, fluency-based perceptual processing was found to nonanalytically influenced participants’ brand choice ratings after viewing brands during a product placement. Despite manipulating engagement and the activation of persuasion knowledge, which altered the deliberate assessment of the brand, brand choice ratings were guided by the nonanalytic influence of memory.



Citation:

Tamara Ansons and Jason Leboe (2011) ,"The Nonanalytic Influence of Memory on Product Placement Consequences", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 547-548.

Authors

Tamara Ansons, University of Michigan, USA
Jason Leboe, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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