The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps

We investigate the relationship between in-store trip length and unplanned spending in a field study by using an instrumental variable approach. We find that the effectiveness of location-based mobile apps in increasing travel distance and unplanned spending is more substantial than that of product category relocation.



Citation:

Yanliu Huang, Sam Hui , J. Jeffrey Inman , and Jacob Suher (2011) ,"The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 136-137.

Authors

Yanliu Huang, Drexel University, USA
Sam Hui , New York University, USA
J. Jeffrey Inman , University of Pittsburgh, USA
Jacob Suher , TNS Sorensen, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

Read More

Featured

Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices

Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA

Read More

Featured

When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements

In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.