Shopping Goals and Unplanned Buying Across Cultures and Countries

Using longitudinal data from the United States, China, Western Europe, and Brazil, we document cultural drivers of shoppers’ tendency to plan purchases prior to entering retail stores. We show that observed patterns of behavior conform to theories of culture as determinant of goal setting in repetitive tasks.


George Knox , Daniel Corsten , and David Bell (2011) ,"Shopping Goals and Unplanned Buying Across Cultures and Countries ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 134-135.


George Knox , Tilburg University, The Netherlands
Daniel Corsten , Instituto de Empresa Business School, Spain
David Bell , University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 39 | 2011

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