Fourteen Research Ideas in Behavioral Pricing

Work on a new pricing textbook has suggested needed research in behavioral pricing. Fourteen research ideas are described here, covering topics such as price points, the dangling of discounts, price rationales, word of mouth about prices, price exemplars, price promotions and unused items, sharp-number pricing, the use of price to reduce risk, cultural differences in price laws, and pricing in religious organizations.


Robert Schindler (2011) ,"Fourteen Research Ideas in Behavioral Pricing", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 759-760.


Robert Schindler, Rutgers University - Camden, USA


NA - Advances in Consumer Research Volume 39 | 2011

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