The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.
To have or not to have weight issues: a study about the possible different ways of processing threat appeals against obesity using the EPPM framework. Do people who feel overweight or obese, process a threatening message in a different way than people without perceived overweight?
Citation:
Birgit Wauters, Malaika Brengman, and Wim Janssens (2011) ,"The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 354-359.
Authors
Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
Wim Janssens, Universiteit Hasselt, Belgium
Volume
NA - Advances in Consumer Research Volume 39 | 2011
Share Proceeding
Featured papers
See MoreFeatured
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt
Featured
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
Featured
When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions
Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA