The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.
To have or not to have weight issues: a study about the possible different ways of processing threat appeals against obesity using the EPPM framework. Do people who feel overweight or obese, process a threatening message in a different way than people without perceived overweight?
Birgit Wauters, Malaika Brengman, and Wim Janssens (2011) ,"The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 354-359.
Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
Wim Janssens, Universiteit Hasselt, Belgium
NA - Advances in Consumer Research Volume 39 | 2011
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
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Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria
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