Exploring the Influence of Ambient Temperature on Cognitive Task Performance
This research examines the effect of ambient temperature on individuals’ cognitive performances. We find that relatively warm versus cool temperatures enhances performance on complex tasks, but this effect disappears when the tasks are rather simple. This effect appears to be driven by the enhanced unconscious thinking prompted by warm temperature.
Luqiong Tong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2011) ,"Exploring the Influence of Ambient Temperature on Cognitive Task Performance", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 531-533.
Luqiong Tong, Tsinghua University, China
Rui (Juliet) Zhu, University of British Columbia, Canada
Yuhuang Zheng, Tsinghua University, China
Ping Zhao, Tsinghua University, China
NA - Advances in Consumer Research Volume 39 | 2011
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
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Maggie Wenjing Liu, Tsinghua University
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FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
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