Prosperity Through Philanthropy

Three studies show that philanthropy improves well-being by (ironically) increasing feelings of subjective wealth, due to the general association between generosity and riches. These results offer a mechanism for the curious empirical fact that the poor are more generous than the middle class.



Citation:

Zoe Chance and Michael I. Norton (2011) ,"Prosperity Through Philanthropy", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 124.

Authors

Zoe Chance, Harvard Business School, USA
Michael I. Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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