I Am How Much I Eat: How Self-Monitoring Influences Food Consumption Across Genders

Curious findings from a study of dating couples at a movie theatre indicated that women monitored how much popcorn they ate and ate less, but men monitored what they ate and ate more. Two follow-up lab studies show why this happens and the funny consequences, for dating and for diets.



Citation:

Brian Wansink, Kevin Knifflin, Collin Payne, Junyong Kim, and Se-Bum Park (2011) ,"I Am How Much I Eat: How Self-Monitoring Influences Food Consumption Across Genders", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 114-115.

Authors

Brian Wansink, Cornell University, USA
Kevin Knifflin, Cornell University, USA
Collin Payne, New Mexico State University, USA
Junyong Kim, Purdue University Calumet, USA
Se-Bum Park, KAIST Business School, Korea



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo

Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark

Read More

Featured

Consumer Perceptions of Environmental ‘Win-Wins’

Tamar Makov, Yale University, USA
George Newman, Yale University, USA

Read More

Featured

Contested and Confused: The Influence of Social Others in Disrupting Body Projects

Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.