Does Liking Or Wanting Determine Inter-Stimulus Intervals in Food Intake?

Many factors influence repeated food consumption. We show that the decrease in liking that accompanies increased consumption of food significantly impacts the inter-stimulus interval (the amount of time that passes before individuals choose to consume this food again) for novel, but not familiar, foods. Ongoing work and conclusions are outlined.



Citation:

Carey Morewedge, Baba Shiv, and Emily Garbinsky (2011) ,"Does Liking Or Wanting Determine Inter-Stimulus Intervals in Food Intake?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 113.

Authors

Carey Morewedge, Carnegie Mellon University, USA
Baba Shiv, Stanford University, USA
Emily Garbinsky, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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