Dynamic Ideologies: the Case of Slow Food

Based on a historical case study of the Slow Food Movement, we develop a comprehensive tool for the analysis of consumer movement ideology over time informed by and extending the work of Italian new social movement theorist Alberto Melucci.



Citation:

Miranda Mirosa, Ben Wooliscroft , and Rob Lawson (2011) ,"Dynamic Ideologies: the Case of Slow Food", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 318-324.

Authors

Miranda Mirosa, University of Otago, New Zealand
Ben Wooliscroft , University of Otago, New Zealand
Rob Lawson, University of Otago, New Zealand



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products

Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University

Read More

Featured

Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge

Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow

Read More

Featured

N12. Untangling Different Envy Episodes and their Effects on Brand Attitude

Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.