Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking
Across three lab and field studies, we find that manipulated or measured sunlight increases (a) the level of risk taking on the Balloon Analog Risk Task, (2) the probability of illegal parking in a public lot, and (3) the likelihood of attempts to steal bases in Major League Baseball games.
Citation:
Nicholas Reinholtz, Leonard Lee, and Michel Pham (2011) ,"Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 97-98.
Authors
Nicholas Reinholtz, Columbia University, USA
Leonard Lee, Columbia University, USA
Michel Pham, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 39 | 2011
Share Proceeding
Featured papers
See MoreFeatured
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Featured
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Featured
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA