Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking
Across three lab and field studies, we find that manipulated or measured sunlight increases (a) the level of risk taking on the Balloon Analog Risk Task, (2) the probability of illegal parking in a public lot, and (3) the likelihood of attempts to steal bases in Major League Baseball games.
Citation:
Nicholas Reinholtz, Leonard Lee, and Michel Pham (2011) ,"Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 97-98.
Authors
Nicholas Reinholtz, Columbia University, USA
Leonard Lee, Columbia University, USA
Michel Pham, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 39 | 2011
Share Proceeding
Featured papers
See MoreFeatured
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
Featured
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Featured
Using multi-methods in behavioral pricing research
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA