The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors For the Greater Good
We investigate the role of high-level and low-level construals on decision-making when moral and immoral decisions are linked. We find that people with a high-level construal are more likely to behave immorally when doing so supports a notion of the greater good but not for personal gain alone.
Jessica Rixom and Himanshu Mishra (2011) ,"The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors For the Greater Good", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 500-501.
Jessica Rixom, University of Utah, USA
Himanshu Mishra, University of Utah, USA
NA - Advances in Consumer Research Volume 39 | 2011
A Taxonomy of Opposition to Genetically Modified Foods
Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA
P9. Gift Budget Adherence and Price Discounts
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA