Effects of Focus of Attention on Desire and Resistance Towards Temptations

Attentional engagement towards temptation induces higher recurrence of desire and stickiness in such states in impulsive individuals while leaving resistance unchanged. Yet, training impulsive individuals to engage on virtuous choice can backfire and further strengthen their desire for temptation.


Suresh Ramanathan and Wilhelm Hofmann (2011) ,"Effects of Focus of Attention on Desire and Resistance Towards Temptations", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 90-91.


Suresh Ramanathan, Texas A & M, USA
Wilhelm Hofmann, University of Chicago, USA


NA - Advances in Consumer Research Volume 39 | 2011

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