Gaze Patterns Reveal Preference Editing During Self-Control Choices

Eye-movement data revealed that during self-control choices, consumers tend to fixate less on their final choice and need more fixations to choose the virtuous options than during non-self-control choices. Both findings are consistent with preference editing and not with a value computation model, implying that during self-control, preferences may change.



Citation:

Siegfried Dewitte, Suresh Ramanathan, Sabrina Bruyneel, and Ralf van der Lans (2011) ,"Gaze Patterns Reveal Preference Editing During Self-Control Choices", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 89-90.

Authors

Siegfried Dewitte, K.U. Leuven, Belgium
Suresh Ramanathan, Texas A & M, USA
Sabrina Bruyneel, K.U. Leuven, Belgium
Ralf van der Lans, HKUST, Hong Kong



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time

Wumei Liu, Lanzhou University

Read More

Featured

Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.