The Effects of a Brand Recall on the Recalled Brand and Its Competitors
In two experiments, we study the effects of a brand recall on the recalled brand and on a competitor brand. Brand quality emerges as an important, but understudied, moderator of recall effects.
Sheila Goins, Catherine Cole, and DongWoo Ko (2011) ,"The Effects of a Brand Recall on the Recalled Brand and Its Competitors", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 763-764.
Sheila Goins, University of Iowa, USA
Catherine Cole, University of Iowa, USA
DongWoo Ko, University of Iowa, USA
NA - Advances in Consumer Research Volume 39 | 2011
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK