Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives

This roundtable discusses embodiment in consumer judgment and decision-making to (1) assess the state of knowledge, (2) bring clarity to the interaction of cognitive appraisals and bodily perceptions of emotion and its effect on cognitive representations, and (3) develop directions for research on the role of embodiment in consumer behaviors.


Joshua Ackerman, Aparna Labroo, Angela Y. Lee, Spike Lee, Alan J. Malter, Jesper Nielsen, José Antonio Rosa, Carolyn Yoon, Judith Zaichkowsky, Chen-Bo Zhong, Raquel Castano, Nitika Garg, Robert Kreuzbauer, Maureen Morrin, Gergana Y. Nenkov, Maria Perez, and Gratiana Pol (2011) ,"Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 686-688.


Joshua Ackerman, MIT, USA
Aparna Labroo, University of Toronto, Canada
Angela Y. Lee, Northwestern University, USA
Spike Lee, University of Michigan, USA
Alan J. Malter, University of Illinois at Chicago, USA
Jesper Nielsen, University of Arizona, USA
José Antonio Rosa, University of Wyoming, USA
Carolyn Yoon, University of Michigan, USA
Judith Zaichkowsky, Copenhagen Business School, Denmark
Chen-Bo Zhong, University of Toronto, Canada
Raquel Castano, EGADE Business School, Mexico
Nitika Garg, University of Mississippi, USA
Robert Kreuzbauer, Nayang Business School, Singapore
Maureen Morrin, Rutgers University, USA
Gergana Y. Nenkov, Boston College, USA
Maria Perez, EGADE Business School, Mexico
Gratiana Pol, University of Southern California, USA


NA - Advances in Consumer Research Volume 39 | 2011

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