The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound
We demonstrate that fulfilling a primed goal leads to the pursuit of an opposing goal. We also examine the role of volition in this phenomenon as it is unclear whether primed goals are fulfilled due to people’s decisions to pursue the goal or of any opportunity to engage in goal pursuit.
Robin Tanner, Juliano Laran, Kate E. Min, and Tanya Chartrand (2011) ,"The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 85-86.
Robin Tanner, University of Wisconsin - Madison, USA
Juliano Laran, University of Miami, USA
Kate E. Min, Duke University, USA
Tanya Chartrand, Duke University, USA
NA - Advances in Consumer Research Volume 39 | 2011
How Numeric Roundness Influences Probability Perceptions
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Rajesh Bagchi, Virginia Tech, USA
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada
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