Visual Aesthetics and Product Design: Who, What, and When, They All Matter

We suggest an integrative perspective regarding drivers of aesthetic preference. In line with a “perceptual” fluency account, properties of the object, the context, and the observer interact to affect aesthetic preference. Examining any of them in isolation, a common practice in previous research, can result in incomplete conclusions.



Citation:

Amitava Chattopadhyay, Antonios Stamatogiannakis, and Gerald Gorn (2011) ,"Visual Aesthetics and Product Design: Who, What, and When, They All Matter", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 495-496.

Authors

Amitava Chattopadhyay, INSEAD, Singapore
Antonios Stamatogiannakis, IE Business School, Spain
Gerald Gorn, The University of Hong Kong, Hong Kong



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.