Thanks For Nothing: the Dark Side of Gratitude

Positive emotions are generally seen as promoting the adoption of abstract future oriented goals. In this research we aim to demonstrate that unlike other positive emotions, gratitude has the effect of (1) Promoting concrete construals (2) Decreasing future orientation within the domain for which one is grateful (3) Biasing expectations regarding the future such that similar benefits to those for which one is grateful are seen as being more likely to occur.


Waylon McGill and Vanessa Patrick (2011) ,"Thanks For Nothing: the Dark Side of Gratitude", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 761-762.


Waylon McGill, University of Houston, USA
Vanessa Patrick, University of Houston, USA


NA - Advances in Consumer Research Volume 39 | 2011

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