We Hate Your Products: the Effects of Social Identity Threat on Out-Group Product Evaluation
In this research, we examine how consumers respond to a national brand failure. We demonstrate that a national brand failure can threaten consumers’ social identity. As a result, the consumers tend to derogate an out-group country’s products in order to restore the threatened social identity.
Boyoun (Grace) Chae, Darren Dahl, and Rui (Juliet) Zhu (2011) ,"We Hate Your Products: the Effects of Social Identity Threat on Out-Group Product Evaluation", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 77-78.
Boyoun (Grace) Chae, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 39 | 2011
Meat the Needs: Ahold Delhaize Sustainable Retailing Model
Darrell Eugene Bartholomew, Pennsylvania State University, USA
Maggie M Mehalko, Pennsylvania State University, USA
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA