Focus! Creative Success Is Enjoyed Through Restricted Choice

We find that restricting the choice of creative inputs enhances creativity for experienced consumers, because they can enjoy the creative process more through better focus, which positively affects their creativity as judged by experts. In contrast, consumers generally perceived themselves as more creative, the more choice of inputs they had.



Citation:

Anne Laure Sellier and Darren Dahl (2011) ,"Focus! Creative Success Is Enjoyed Through Restricted Choice", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 75-76.

Authors

Anne Laure Sellier, New York University, USA
Darren Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

Read More

Featured

When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.