Reimagining Charity: Kiva’S Ideology of Entrepreneurial Charity

I attempt to tease out the imaginary conceptions that make lending through Kiva, an emergent microfinance charity, meaningful to its creators and supporters. A combination of interpretive methods (analysis of consumer narratives, brand genealogy) is used to outline and dissect Kiva’s innovative ideology of entrepreneurial charity.



Citation:

Domen Bajde (2011) ,"Reimagining Charity: Kiva’S Ideology of Entrepreneurial Charity", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 489-490.

Authors

Domen Bajde, University of Ljubljana, Slovenia



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Featured

C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

Read More

Featured

Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.