Hybrid Pro-Social Exchange Systems: the Case of Freecycle

Freecycling is a pro-social community that facilitates non-reciprocal exchange of goods among its users. Four tensions are explored between the institutional norms imposed over the participants and the divergent consumer needs that emerge organically. We suggest that hybrid systems like Freecycling necessitate a better theorization of marketplace exchanges.


Zeynep Arsel and Susan Dobscha (2011) ,"Hybrid Pro-Social Exchange Systems: the Case of Freecycle", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 66-67.


Zeynep Arsel, Concordia University, Canada
Susan Dobscha, Bentley College, USA


NA - Advances in Consumer Research Volume 39 | 2011

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