In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Perceived Ownership

Previous research has shown that simply touching an object can create a perception of ownership. In this paper, we extend this line of research to haptic imagery, demonstrating that imagining touch can have the same effect on perceived ownership as physical touch.



Citation:

Joann Peck, Victor Barger, and Andrea Webb (2011) ,"In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Perceived Ownership", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 64.

Authors

Joann Peck, University of Wisconsin - Madison, USA
Victor Barger, University of Wisconsin - Madison, USA
Andrea Webb, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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