Something Smells Fishy: Suspicion Enhances Identification of Fishy Smells, and Fishy Smells Arouse Suspicion

Participants induced to feel suspicious were better at identifying fishy smells, but not other smells. This metaphor-specific effect is mediated by metaphoric concept activation: Suspicion induction, Accessibility of suspicion-related concepts, Accessibility of fish-related concepts, and Identification of fishy smells. Reversing causality, fishy smells reduced trust-based investment.


Spike Lee and Norbert Schwarz (2011) ,"Something Smells Fishy: Suspicion Enhances Identification of Fishy Smells, and Fishy Smells Arouse Suspicion", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 62-63.


Spike Lee, University of Michigan, USA
Norbert Schwarz, University of Michigan, USA


NA - Advances in Consumer Research Volume 39 | 2011

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