The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation
We show that subtle manipulations in the visual depiction of a product can have significant consequences on behavioral intentions. This is posited to occur as visually depictions can differentially impact how we mentally simulate interacting with the product. Our findings provide behavioral evidence for the connection between cognition and perception.
Ryan Elder and Aradhna Krishna (2011) ,"The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 61-62.
Ryan Elder, Brigham Young University, USA
Aradhna Krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 39 | 2011
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München