In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior

Building on self-construal theory, this research examines the conditions under which interdependents are more vs. less charitable than independents. Doing so, we identify the moderating influence of victim group-status (in vs. out) and the mediating role of lay beliefs (e.g., the extent to which individuals believe helping others promotes happiness).



Citation:

Rod Duclos and Alixandra Barasch (2011) ,"In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 725-727.

Authors

Rod Duclos, Hong KongThe Hong Kong University of Science & Technology, Hong Kong
Alixandra Barasch, Wharton, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

The Effects of Being Time Poor and Time Rich on Happiness

Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA

Read More

Featured

R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products

Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics

Read More

Featured

Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.