Too Optimistic About What the Future Holds?: How Greater Confidence Can Lead to Fewer Purchases
This research examines how managers might be inclined to engage in unethical behavior (e.g., by deceiving their customers or by offering low quality products that do not meet safety standards to consumers) because they are overconfident about their ability to perform and do better in the future.
Francesca Gino, Uriel Haran, and Don Moore (2011) ,"Too Optimistic About What the Future Holds?: How Greater Confidence Can Lead to Fewer Purchases", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 50.
Francesca Gino, Harvard Business School, USA
Uriel Haran, Carnegie Mellon University, USA
Don Moore, University of California at Berkeley, USA
NA - Advances in Consumer Research Volume 39 | 2011
Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink
Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
The Upside of Immorality: The Signal Value of Offensive Producer Behavior
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands