When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism

People tend to report that they are less likely than others to experience the bad things in life, a phenomenon called unrealistic optimism. Five studies (meta-analytic, correlational, experimental) demonstrate that the desire to avoid the social disapproval associated with specific events (e.g., AIDS) plays a large role in optimistic responding.


Steven Sweldens, Stefano Puntoni, Justin Kruger, and Maarten Vissers (2011) ,"When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 49-50.


Steven Sweldens, INSEAD, France
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Justin Kruger, New York University, USA
Maarten Vissers, Fortis Bank, The Netherlands


NA - Advances in Consumer Research Volume 39 | 2011

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