The Number-Location Association and Its Marketing Implications

As consumers believe that larger (smaller) number is associated with the right (left) side of a display, their perception of the quantifiable attribute of a product (e.g., amount, price) is influenced by the location where the product is shown. Furthermore, showing numerical information in its compatible location (large number at right side) can increase consumers’ evaluation toward the information by making them feel fluent when making the judgment.



Citation:

Fengyan Cai, Hao Shen, and King-man Hui (2011) ,"The Number-Location Association and Its Marketing Implications", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 471-472.

Authors

Fengyan Cai, The Chinese University of Hong Kong, Hong Kong
Hao Shen, The Chinese University of Hong Kong, Hong Kong
King-man Hui, The Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Attentional Breadth Affects In-store Exploration and Unplanned Purchasing

Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Featured

Hindsight Value: Failed Transactions Inform Willingness to Pay

Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.