Increased Sensitivity to Specific Disabilities Via Matched Psychomotor Experience

We find that incidental motor behaviors can sensitize consumers to specific, psychomotor-matched disabilities. Participants walking up and down stairs (versus using an elevator) showed greater willingness-to-pay to add wheelchair access for a service, but no similar increase for vision, hearing, mental, or illness-related disability product-accessibility accommodations. Planned extensions are outlined.


Ab Litt and Taly Reich (2011) ,"Increased Sensitivity to Specific Disabilities Via Matched Psychomotor Experience", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 740-741.


Ab Litt, Stanford University, USA
Taly Reich, Stanford University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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