Green Consumption and Materialism Among Young Consumers

We examine the ways in which young consumers understand and engage in green consumption.Photo-elicited depth interviews were conducted.The thematic categories of connection to nature, expression of the self, social costs of green consumption, and empowered consumption were derived. We find that symbolic reproductions of green consumption are similar to that of materialistic consumption among young consumers.


Liyanage Perera and Jill Klein (2011) ,"Green Consumption and Materialism Among Young Consumers ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 735-737.


Liyanage Perera, Melbourne University, Australia
Jill Klein, Melbourne University, Australia


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More


The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image

Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA

Read More


If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption

Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.